Overview for marketing

So you want to be an influencer?

We can all be influencers. Its an inescapable fact of modern business that we need to engage with social media. So its worthwhile understanding some of the pitfalls we can all risk getting into when we're influencing. This post briefly draws your attention to three articles that appeared earlier …

Written by Martin on Wednesday September 4, 2019


Finessing your customer relationship

Disclosure: No, this is not a paid ad! I'm just impressed with how some Australian businesses, in this instance Australia Post, are using the digital revolution taking place to help small businesses develop their business, and I'd like my clients to know about the opportunities created. …

Written by Martin on Thursday August 16, 2018


Putting the sound of music on your website

Recently I was searching for some music to put on this website (I still haven't found exactly what I want) and during my search I discovered numerous ways you get permission to use music.  Some forms of permission are real “gotchas” for designers and website builders. Proceed with caution, but I …

Written by Martin on Friday September 29, 2017


Defining some risks

Insurance, Fraud, Copyright, Consumer law, Online Comments and Trolls  Insurance Insurance is unavoidable and essential. Yes, it contributes to your costs of doing business online. Check out this article from Business Insider about insurance  and costs may rise , and this one from the …

Written by Martin on Tuesday December 13, 2016


Other costs and the completion of the eCommerce solution

How big is your catalogue? The products and services you are intending to offer online have particular characteristics and these may affect how you present them on your website. For example, prestige or high quality products. To fully convey to prospective purchasers the quality and …

Written by Martin on Wednesday June 29, 2016


The eCommerce process - what you need to know

What is an online transaction? The sale as the consumer most likely sees it Briefly there are two parts to the transaction, though it's the authorisation part that most consumers are interested in:    Source & Copyright 2011, Pathway Payment   While clearing and …

Written by Martin on Thursday June 2, 2016