Search Engine Optimisation (SEO) is sometimes described as a "dark art". Rather than take a deep dive into it I've provided a brief explanation here, and a link to Googles explanation too. Further down I've included some trends that are starting to emerge and which we will have to deal with on our own websites.
SEO (Search Engine Optimisation) isn't really optimising the search engine. It's actually optimising your website's content on behalf of the search engines that visit your site. Doing this means that those potential customers who are looking for your products or services will have a higher chance of finding your business.
It starts with the initial design of your site, how and where it is hosted, the frequency that the content is updated and the "rules" that search engine providers, for example Google, expect you to obide by. Depending on which of the rules you transgress will lead to some form of penalty, usually leading to a reduced "ranking" within search results.
That's why getting the fundamentals right is important. Its expensive to modify once your site is launched and not just in money terms, but also time. The more time your site spends in its poorly optimised state could be costing you customers.
A good starting point to deepen your understanding of Google's approach to SEO can be found here in their Search Engine Optimization Starter Guide.
There are lots of people trying to read the future, here are a couple of articles written about a year ago anticipating some trends:
These articles also highlighted some interesting trends that will likely gather more momentum in 2020:
SEO is not a mysterious process, though it can be demanding to carry out. At Martalli Design we're big believers in putting our clients in control, but when they need assistance we're ready. Talk to us so that you can better understand and control SEO for your business.Image credits: SEO/WWW image by Gino Crescoli from Pixabay Facebook & Twitter posts: Image by Lars_Nissen_Photoart from Pixabay Image by Arek Socha from Pixabay