Made up of TOFU, MOFU and BOFU. I'd completely forgotten in the rush to do so many other things I need to do for the business exactly what TOFU, MOFU and BOFU stood for. Now that I've reminded myself I thought I'd share the results of my search with you.
The result was quite staggering. So many different FUs. I think it boiled down to finding a FU that more closely matched how I thought I should manage my sales process for Martalli Design. Most importantly is to keep in mind that we're in a digital economy so the FU needs to be relevant to that too.
I hope you find the FU you're most comfortable with and the one that most closely models your sales approach. I've included links to the original articles but please note this was more about the FU picture, since I'm fairly certain you know how to read images. Some of the articles are in languages other than english. May the FU be with you (Sorry I just couldn't resist putting that in).