Overview for digital

Mind your FU!

The sales FUnnel Made up of TOFU, MOFU and BOFU. I'd completely forgotten in the rush to do so many other things I need to do for the business exactly what TOFU, MOFU and BOFU stood for. Now that I've reminded myself I thought I'd share the results of my search with you. Matching your …

Written by Martin on Monday October 21, 2019

Finessing your customer relationship

Disclosure: No, this is not a paid ad! I'm just impressed with how some Australian businesses, in this instance Australia Post, are using the digital revolution taking place to help small businesses develop their business, and I'd like my clients to know about the opportunities created. …

Written by Martin on Thursday August 16, 2018

Kerr & Holland - A new website

Late last year KERR & HOLLAND approached Martalli Design to re-develop their existing website into a more dynamic site and one that more accurately presented the business culture and ethos of KERR & HOLLAND. Establishing some key business goals for the site was the main concern of the directors.

Written by Martin on Friday July 13, 2018

Sharp rise in internet service complaints

The Telecommunications Industry Ombudsman released the latest stats comparing first quarter for this year to last year and (it may not come as a surprise to some of you) Internet service complaints have shot up.   The NBN foremost amongst them, but interestingly as the TIO pointed out the …

Written by Martin on Wednesday November 23, 2016


Sadly much of the online presence that organisations and businesses accept has left them feeling the way Douglas Adams expressed it: We are stuck with technology when what we really want is just stuff that works. Douglas Adams Its a sentiment that typifies many of the interactio…

Written by Martin on Monday December 21, 2015